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07 · Bubble development

Bubble, built properly.

Bubble lets you ship without an engineering team. It also lets you build something that buckles the moment it grows, or that search engines cannot see at all. We have spent years on the difference, and written two books about it.

How it works

We are certified Bubble developers, and we build on it when it is the right answer — a real application, quickly, that a small team can own. We also say when it is not.

The work that matters is the part most Bubble builds skip: database architecture that survives growth, workflow costs that do not spiral, pages search engines can actually index, and AI integrations that hold up when a real user hits them.

Dennis wrote AI Nocode Wizardry and SEO Nocode Wizardry on exactly these problems. Everything in them comes out of client work.

What you get

Concrete things, not a retainer.

  • Architecture review

    Database design, workflow structure, and what will break as you grow.

  • Performance optimisation

    Workflow unit costs, search efficiency, page speed within Bubble's constraints.

  • Bubble SEO

    Crawlable, indexable pages, schema markup, and Core Web Vitals that are not red.

  • AI integration

    Real models wired into Bubble through Relevance AI and direct APIs.

  • Stripe and subscriptions

    Payment, plans and webhooks that behave under real load.

  • Rescue and handover

    Taking on a build that stalled, and leaving your team able to run it.

How we run it

  1. 01AuditDatabase, workflows, performance and indexability, with the costs named.
  2. 02FixThe things holding it back, in the order that pays back fastest.
  3. 03ExtendNew capability on a foundation that can carry it.

This is for you if

  • Your Bubble app works but will not scale
  • Workflow unit costs are climbing faster than revenue
  • Search engines cannot see your dynamic content
  • You want AI features and do not know where to start
  • A previous developer left you with something nobody understands

What this is not

  • Bubble because it is cheap, for a system that will outgrow it in a year
  • A rebuild when an architecture fix would do
  • Hiding the platform from your own team

Questions we get

Is Bubble a dead end?
Only if it is built as one. A well-architected Bubble app runs a real business for years; a badly architected one hits a wall at exactly the moment you can least afford it. The difference is decisions made early.
Can a Bubble app rank in search?
Yes, and that is a whole book. Dynamic content can be made crawlable and indexable — most Bubble apps simply never were.
Can you take over an existing app?
Frequently. We start with an audit so you know what you have before deciding what to do with it, and we hand it back documented.
When would you tell us not to use Bubble?
When the workload is heavy computation, when unit costs at your projected volume make it uneconomic, or when you already have engineers who would be faster in code.
Your choice to build with Bubble wasn't a mistake. Your application CAN rank well in search results.
SEO Nocode Wizardry