B2B demand intelligence platform
Fashion My-Way
Fashion brands were producing on intuition and eating the dead stock. This lets them ask first.
- Industry
- Fashion and retail
- Live site
- Visit the live site ↗
- baseline purchase intent
- 80%
- full price selling
- +30%
- margin recovery
- +40%
- conversion
- +40%
The short version
A design goes into production, and months later the brand finds out whether anyone wanted it. Fashion My-Way puts the design in front of a brand's most loyal customers first — they either join the waitlist or edit it in real time — and turns the version with the highest purchase intent into pre-orders before a single unit is cut.
Built with
- Bubble
How we were involved
The parts of this that were ours to solve.
The forecast already existed — nobody was asking it
A brand's most loyal customers know what they will buy before the brand does. That signal was being thrown away in favour of intuition and last season's sell-through. The product exists to capture it at the point where it is still cheap to act on: before production.
Editing a design is the measurement
Customers do not fill in a survey. They edit the garment — colourway, detail, silhouette — and the system records purchase intent against both the original and the version they made. That turns a vague preference into a number a merchandising team can act on, and it captures the iteration worth producing rather than only a verdict on the one shown.
Trained on the brand, not on fashion in general
The system reads a brand's own stylebook and design language, so what it proposes and scores stays inside what that brand would actually make. A generic model would produce commercially plausible garments that no creative director would sign off.
Validation has to end in a sale
Participants earn instant rewards and are routed straight to the store to redeem them, and validated designs open for pre-order. Research that stops at a report gets read once; research that ends in revenue keeps getting funded.
In their words
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